Candidate rejected for tweet

Twitter user “theconner” was happy as she had just landed a well-paid job from internet company Cisco, but was not sure whether to accept. She tweeted the following:

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

Soon after, the company rescinded the offer, tweeting in reply:

“Who is the hiring manager? I’m sure they would love to know you will hate the work. We here at Cisco are versed in the web.”

One of the most important lessons is to make sure that you know exactly who your audience is very clearly before you post anything online. To make sure you don’t fall foul of social media, Secrets of Personal Branding Online will walk you through common mistakes, showing you step by step how to use your online activity to your advantage.

Buy “Secrets of Personal Branding Online” now for £39.95